Ludvig Svensson is a 130 year old textile producing family company from Sweden with subsidiaries all over the world. I was for more than 10 years the managing director. I helped the family with the strategy and the organisation of the company. Central question was: "how can we, as an old fashioned and traditional textile factory, producing in Sweden survive in the modern world". In this period Ludvig Svensson made a transition from a traditional working textile factory to a modern on end-users focused project organisation with corresponding marketing and sales activities: from screen producer to climate solution provider.