Foodstars was an inititiative of Ludvig Svensson and WorldStartUp. After a proces where Ludvig Svensson critically looked into their own business model a business innovation proces was started that resulted in several interesting and new initiatives, one of them Foodstars. Foodstars searched for interesting start-ups in the food-tech and horticultural industry. Foodstars is now a 100 percent part of WorldStartUp.